MAP Policy

2025 ALGAM USA, INC. DISTRIBUTION & MINIMUM ADVERTISED PRICE POLICY (MAP)

Effective February 1, 2025
This Distribution and Minimum Advertised Price Policy adopted unilaterally by ALGAM USA in its sole and absolute discretion, supersedes all prior policies or agreements issued by any previous distributor or manufacturer and applies to all ALGAM USA retailers, dealers and other resellers located in the United States. This Policy has been implemented for ALGAM USA represented brands to better compete against established brands in the market for musical instruments, accessories, pro-audio, and lighting solutions. Adoption of this Policy is a necessary component of the strategy to minimize channel conflicts and to ensure that brands distributed by ALGAM USA are supported with marketing, pre-sale and post-sale customer service, education, and inventory to adequately service the USA market.

This Policy is subject to change at any time by ALGAM USA, in its sole and absolute discretion.

POLICY APPLICATION
This Policy applies to all resellers of new ALGAM USA distributed products including existing sold-as-new product in the market for brands represented by ALGAM USA. ALGAM USA sells its products to resellers who follow its policies. 

POLICY
This Policy applies to all represented brands distributed by ALGAM USA. The Minimum Advertised Price ("MAP") for the MAP Products shall be posted on ALGAM USA's website at www.algamusa.com.

All Products must be advertised as "NEW", “B-Stock”, “Demo” or "USED." Previously registered "USED" product forego manufacturer’s warranty.

This Policy does not apply to "USED" items sold without manufacturer’s warranty, or to special over-stock promotions announced by ALGAM USA. 

ALGAM USA may announce promotional periods “MAP HOLIDAYS” during which the Policy will not apply to specified MAP Products.

Resellers located in the United States are not permitted to sell outside of the United States. 

VIOLATIONS
A violation of the Policy occurs when a price for MAP Products is displayed or mentioned in any visible or audible advertising and is below the published MAP. This includes any web-based product pages, ads, or campaigns with respect to the sale of MAP Products as well as sponsored links and websites operated by, affiliated with, and/or linked to any Reseller’s website or 3rd party platform.

ALGAM USA will take inadvertent violations into consideration during investigation of a potential violation. If ALGAM USA determines that a Reseller has engaged in advertising of any MAP Products in violation of this policy, ALGAM USA may suspend sales and shipping of some or all MAP Products to the Reseller and suspend eligibility for promotional programs, freight, credit terms, and other benefits offered by ALGAM USA.

ALGAM USA reserves the right to immediately cease doing business with any Reseller. 

ADVERTISED PRICE
Advertising a MAP product with a price that has been lined through or in a strikethrough typeface will be considered a Policy violation. 

CART PRICING
Displaying a price on a product information page and a lesser price “In Cart” is a Policy violation. 

AUCTIONS
Auctions on NEW products are a Policy violation. 

AUTOMATED E-MAIL
Direct price negotiations by telephone calls or e-mail exchanges initiated by the customer will not be considered advertising. 

COUPONS, INSTANT DISCOUNTS
Advertising Instant Discounts, including but not limited to Instant Coupon Codes (or coupons of any kind), Instant Rebates, Instant Gift Cards, or entire store discounts featuring MAP Products are prohibited under the Policy. 

REFERENCE TO POLICY
Any reference to the Policy in advertising MAP Products is considered a Policy violation. 

PERMITTED PACKAGE / BUNDLED ADVERTISING
The advertising of free or discounted products in a package or bundle containing a MAP Product is prohibited under the Policy, except as approved by ALGAM USA in advance of the promotion.

ALGAM USA MAP POLICY ADMINISTRATOR
No ALGAM USA employee or sales representative has any authority to modify or alter this Policy or to negotiate this Policy or any agreement with respect to it with any Reseller. This Policy is unilateral, non-negotiable and will not be discussed by ALGAM USA. Nor will it be altered for any Reseller. Each Reseller is free to independently decide whether to follow the Policy. All Resellers of MAP Products remain free to sell the MAP Products (as defined below) at any price they choose in their sole and absolute discretion.

The person authorized to answer questions regarding the Policy or to comment on the Policy on behalf of ALGAM USA is Matthew McDevitt. Please contact him at SALES@algamusa.com.

The Minimum Advertised Price ("MAP") for the MAP Products shall be posted on ALGAM USA's website at http://www.algamusa.com.